How to Get a Headshot That Truly Represents Your Brand
If you’re a small business owner, creative entrepreneur, or service provider, having a headshot that reflects who you are and what you do is essential. Because it is often the first impression you make - whether on your website, LinkedIn, or social media, it is important that it communicates your personality, professionalism, and brand.
But not all headshots are created equal. In this article I’m going to talk about the key elements of a powerful portrait that will help you make a lasting impression.
Chicago Area Branding Photographer
Authentic Expression: Let Your Personality Shine
The best headshots feel natural and authentic. Whether you want to appear approachable, confident, or creative, your expression should align with your brand’s personality. A forced smile or stiff posture can make your headshot look unnatural. Instead, aim for a relaxed, genuine expression that makes people feel like they already know you.
Pro Tip: Work with a photographer who knows how to bring out real, unposed expressions through conversation and movement.
Proper Lighting: Flattering & Professional
Lighting can make or break a headshot. Soft, even lighting is ideal for eliminating harsh shadows and highlighting your best features. Natural light works well for outdoor or lifestyle branding sessions, while a well-lit studio setup ensures consistency and professionalism.
What to Avoid: Overly harsh lighting that creates deep shadows or unflattering highlights. A skilled photographer will know how to position lighting to complement your face shape.
Background Choice: Keep It Clean & On-Brand
The background of your headshot should enhance, not distract from, your presence. A solid-colored or softly blurred background keeps the focus on you. If you’re going for a more lifestyle branding look, consider a setting that reflects your work environment, such as a cozy office or creative studio.
Best Backgrounds for Different Professions:
Corporate professionals: Clean, neutral backgrounds like white, gray, or deep blue.
Creatives & entrepreneurs: A more relaxed setting that subtly hints at your work.
Wellness & holistic professionals: Natural backgrounds with warm tones to reflect calmness and authenticity.
Wardrobe & Styling: Dressing for Your Brand
Your outfit should complement your industry, personality, and brand message. Avoid busy patterns or overly trendy pieces that may feel outdated in a year. Instead, opt for timeless, well-fitting clothing in colors that flatter your skin tone.
Quick Styling Tips:
✔ Stick to solid colors that complement your brand’s aesthetic.
✔ Wear something that makes you feel confident and comfortable.
✔ Keep accessories minimal to avoid distractions.
✔ If unsure, bring a couple of outfit options to your session.
Composition & Framing: The Right Angle Matters
A great headshot is typically framed to include the head and shoulders, keeping the focus on your face. Your eyes should be in the upper third of the image, as this creates a balanced and engaging composition.
Angles to Consider:
A straight-on angle conveys confidence and approachability.
A slight angle can add dimension and personality.
Looking directly at the camera creates a strong, engaging connection with viewers.
Retouching: Keeping It Natural
A little retouching can enhance your headshot, but it should never make you look overly airbrushed or unrecognizable. A great headshot will smooth skin, adjust lighting, and remove distractions while maintaining natural textures and features.
What to Expect:
✔ Light skin smoothing (without erasing natural lines or freckles).
✔ Color correction to ensure accurate skin tones.
✔ Background clean-up to remove distractions.
Alignment with Your Brand
Your headshot should reflect your brand’s overall vibe. Are you a bold and creative entrepreneur? A friendly and warm coach? A polished and professional consultant? Your image should tell that story at a glance.
Invest in a Headshot That Works for You
A professional headshot is more than just a nice photo - it’s a branding tool that helps you stand out, build trust, and connect with your audience. Whether you’re updating your website, social media, or marketing materials, having a headshot that captures the real you is one of the best investments you can make for your brand.
Ready for a headshot that truly represents you? Let’s create images that feel natural, powerful, and aligned with your brand’s story. If you are located in the NW Chicago Suburban Area , contact me today to book your session!